AARON ABERNATHY QUARTET | 2019 EUROPEAN FALL TOUR
AARON ABERNATHY (USA) - Keys & Lead Vocals
ABEL CALZETTA (ESPANA) - Guitar
MANUEL SANZ (ESPANA) - Bass
AKIN ONASANJA (ESPANA) - Drums
HOW TO PROMOTE “AARON ABERNATHY W/ LIVE BAND” SHOWS
Aaron Abernathy’s skill set as a professional artist, piano player, singer, and musical director has allowed him to break through and sell out shows in markets he has played for the first time in other countries. We have learned through sold out shows in Barcelona, Madrid, San Sebastian, Zaragoza, London, Paris, Rome and Tokyo, that it is imperative that when promoting Aaron’s show in your city that you show consumers that Aaron is all of the above by leading with Aaron’s “Favorite Girl” video in all promotion to push the show (website, Facebook, Instagram, Twitter, ect).
The sentimental feeling of this video draws consumers in and leads them to check out more of Aaron’s music via streaming retailers. When Aaron ask patrons after the show what made them come out to the concert, a majority of consumers say “I saw your video with your mother and then went to check out more music via Spotify, Apple Music, Tidal ect.” After they dive into his music they purchase tickets. Many promoters overlay the concert details on the video and have the video on auto start as soon as consumers open the website page. Point consumers to hearing more of Aaron’s music via http://hyperurl.co/aaronabernathy which allows them to choose the streaming retailer they’re subscribed to.
Target Audience/Demographic: Fans of Robert Glasper, D’angelo, Andersan Paak, Erykah Badu, Bilal, Cory Henry and The Funk Apostles, Tank & The Bangas, Alfa Mist, ect.
Target Venues: 100 to 400 cap venues known for great live music shows (including Jazz clubs).
Aaron Abernathy is a rising pianist/singer with a style rooted in gospel and the organic, acoustic soul of the early 70s. Frequent collaborator of hip-hop artist Black Milk, Abernathy has created a stir with his latest solo album, Dialogue. Born in Cleveland, Ohio, Abernathy comes from a long-line of historical pioneers including Civil Rights leader Rev. Ralph David Abernathy. He was a student of the same high school music program as the late R&B great Gerald Levert, and later joined the ranks of artists like Donny Hathaway and Roberta Flack as a graduate from the prestigious music program at Howard University, where he sharpened his vocal abilities and musicianship while majoring in jazz piano. He has acted as musical director for global touring acts Black Milk and Slum Village and collaborated with Grammy-nominated artists including Jack White, The Foreign Exchange, and Eric Roberson. He has also staked his claim as a great solo artist with the release of his solo album Monologue in the fall of 2016, which was met with critical acclaim from the likes of Pitchfork, Bandcamp Daily, Echoes Magazine (UK), Soultracks, and Saint Heron. In 2017 he continued the conversation with his sophomore effort, Dialogue, which won praise from Essence, Bandcamp Daily, Soultracks, Okayplayer, and Soulbounce. Abernathy spent 2018 promoting Dialogue on tour in America and Europe through his high energetic live show. His talent has touched audiences in places and cities such as New York City’s Brooklyn Museum, New Orleans’ Essence Festival, San Jose Jazz Festival, London, Paris’ Mona Bismarck American Center, the world famous Cafe’ Central in Madrid, world renown Jamboree in Barcelona, and many other cities. He kicked off 2019 with a sold out debut show in Rome, Italy, on the eve of his latest release titled "Epilogue," and played Stockholm Soul Festival in Sweded in April. Abernathy's vulnerability and ability to capture audiences on record as well as in live performance is a skill set that Soul music has been missing.
AURAL PROMOTION PREVIEW
PROSPECT TOUR DURATION - NOVEMBER & EARLY DECEMBER
MANNHEIM, DE | ENJOY JAZZ FESTIVAL | NOV. 5, 2019
ITALIAN BOOKER (CITIES)
SPAIN BOOKER (CITIES)
SAN SEBASTIAN, ES
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